I know, I know, why should we even care. I think I care simply because someone got paid A LOT of dough to make this turd-polished attempt at being "cool" and innovative? I could have done that while base-jumping from GAP's corporate office simultaneously texting my wife "Hey babe, I'm free falling and designing a new logo for GAP. What's for dinner?"
Hm, I don't know what to call it other than shite. Frankly, I'm only a fan of Baby Gap (once upon a time) but since I don't have one of those anymore, I need something to bitch about!
AT LEAST invent a fucking new font fuck-heads!